There’s not even one part of me that is surprised that Justin Bieber has decided to capitalise on his wedding. I mean, good on him for taking control of the narrative and what the media focuses on but I just wish for one moment that not every step he made was over calculated and focused on creating a profit. It’s with this sentiment in mind that his new collaboration with Dan + Shay doesn’t really sit well with the listener. There’s just something about it that feels forced and in-genuine, which takes away the emotional approach of the song.
’10,000 Hours’ is a cliche country-pop song that hears the three singer-songwriters paying homage to their individual love for their wives and the motion that they will take whatever time it takes to learn their hearts. It’s cute, I guess. But also at the same time it’s super cliche, generic and exactly what you’d expect from them. There’s no element of surprise except for the fact that I was expecting a killer chorus and we didn’t get one. So I mean, at least there was one surprise.
“I’d spend ten thousand hours and ten thousand more. Oh, if that’s what it takes to learn that sweet heart of yours. And I might never get there, but I’m gonna try. If it’s ten thousand hours or the rest of my life, I’m gonna love you”, they sing during the lacklustre hook.
As much as I am dragging the song and the concept, I did actually want to love it because I’m all aboard the wave of bringing country-pop into mainstream charts and commercial radio. But maybe instead of this forgettable country-pop track, people should check out Kelsea Ballerini’s ‘Homecoming Queen?’ instead which has a empowering and emotional sentiment to it that actually deserves to be shared instead of this clickbait collaboration.