In the lead up to her fourth studio album, Ellie Goulding has dropped another track that continues to show a diversity in her artistry. Taking to social media to explain the creative process for this upcoming record she admitted that only ‘Flux’ was going to make it onto the album where as these other songs are just experimentations and fun releases to entertain while she finalises the next chapter.
‘Hate Me’ feat Juice Wrld is certainly a massive departure from anything she’s done in the past. The song grabs hold onto a different approach to her heartbreak anthems and shows a sassy and confident side with a tongue n cheek approach.
The chorus hears her taunting her ex in a sassy and playful matter. “Hate me, hate me, still tryna replace me. Chase me, chase me, tell me how you hate me. Erase me, erase me, wish you never dated me. Lies tell me lies, baby, tell me how you hate me”. This is her strongest hook since ‘Close To Me’ and the ‘Delirium’ era and after a first listen it will be stuck in your head.
Layered with dark synths and hip-hop influences, this song is quite heavy in it’s approach and immediately stands out. Juice Wrld’s feature is average at best, and it would’ve been more impactful for her to deliver this song completely solo as it would’ve represented the strong and emotional layers in a bolder way. But this song is definitely a step up from the average at best ‘Sixteen’.