There was no escaping Seeb’s remix of Mike Posner’s ‘I Took A Pill In Ibiza’ in 2016. It was played everywhere and anywhere, making it one of the biggest songs of the year. No matter what your opinions were at the time, you couldn’t help but deny the catchiness of the production of the remix and the euphoric vibes it created.
From there the Norwegian production duo have had a string of successful singles including ‘Rich Love’ with One Republic, ‘Grip’ with Bastille and a highly coveted remix of ‘Hymn For The Weekend’ by Coldplay. But for their new single, they have decided to step things up on a global level by teaming up with Olivia O’Brien and Space Primates.
Two Norwegians, two Brits and one American enter the recording studio, and no the result isn’t a bad joke, instead they give birth to an absolute banger. ‘Fade Out’ is a dynamic and retrospective track that falls perfectly into the EDM category and gives you a catchy hook and a memorable dance beat. The production has a cool nostalgic feel to it with a big bounce in the hook that sees them discovering the art of ghosting. It’s a playful and fun look at dating and will become an anthem for anyone currently stuck in the Tinder game.
I recently chatted to Seeb about their global collaborative effort of bringing artists together with ‘Fade Out’, the growth they’ve had as performers from playing festivals and discuss the mind blowing success of their remix of ‘I Took A Pill In Ibiza’ and hearing it actually played in Ibiza. Check out the chat HERE;
TB: ’Fade Out’ is a track that is all about ghosting and not wanting to be too harsh when you’re letting someone down. So as the producers on this track how did you want the production to reflect this idea and how did you want the listener to feel?
S: Maybe we tried to push it into a more positive direction, with more of an uplifting vibe. Although a little retro and major chord based, we wanted to have the listener feel drawn to the lyrics but not being left with a dark feeling because all in all, to us, the song still has a positive drive to it.
TB: One thing that I think is so interesting about the creation of ‘Fade Out’ is the different cultures that came together with two Norwegians, two Brits and one American all on the same track. So with all of you in different parts of the world, how did this collaboration come together?
S: Yes it was quite organic really. We got this song idea sent over from Asia Whiteacre and Space Primates and at first we didn’t pay too much attention to it and actually left it on our hard drive for a few months. Then we listened to it again and decided we had to start working on it. From there, we hit everyone up, talked to our label in the US, Island about securing a feature for it. They sent it over to Olivia, she liked it and we decided to go over to LA to meet everyone including Space Primates who had moved over there to work. We then hit up a studio session with Olivia to get all the vocals done and went back to Norway to finish it all.
It’s a way we have done many of our songs, as people we work with are spread all over the world. But we try to get around to meeting them before we finish up stuff, just to get to know them since we are putting out records together. It’s kind of like a long distance relationship.
TB: When you break it down, “Two Norwegians, two Brits and one American” kinda sounds like a start of a bad joke. So what is the cheesiest/worst/best joke you can think of?
S: Two Norwegians, two Brits and one American walk into a bar… And the Norwegians and Brits say to the American, “sorry you’ve got Trump as your President…”.
TB: Over the last couple of years you guys have played a lot of live shows including some major festivals. So what has been one of your favourite or weirdest touring/show experience yet?
S: It has to be playing the Faroe Islands! The people there are so friendly and when they have artists over for one of their festivals everybody and their grandmother shows up. The whole place turns into a big street party and people get a bit too drunk. But all in all it was a total blast being there and being around that spectacular nature.
TB: Festivals aren’t always the easiest shows to play. So what is something you’ve learnt about yourself as artists from playing live shows and festival sets?
S: Don’t overthink stuff. People are not necessarily there to see you but they are there to have a good time. Try to be in the same mindset as them and have fun. That is a thing people notice; when the artists are having a good time on stage it becomes contagious.
TB: With the massive success of your remixes of ‘I Took A Pill In ibiza’, ‘Hymn For The Weekend’ and your tracks ‘Grip’ and ‘Rich Love’, where is one of the weirdest places you’ve heard one of your songs played?
S: Wow, that’s a difficult question. I remember the summer ‘I Took A Pill In Ibiza’ blew up, we heard it everywhere we went. South America, Asia, US, Canada and Europe. But the funny thing is that it peaked in the UK last, almost a year after it charted in Scandinavia.
I think that was the best moment, hearing it in a taxi in London. It was like, finally the Brits couldn’t hold it off any more. That was a good feeling.
BBC refused to play it and had us make a different version with ‘I took a PLANE to Ibiza’ instead of pill. That’s some weird censorship.
Another strange place was hearing ‘I Took A Pill In Ibiza’ at the Ushuaia hotel in Ibiza when we were there to support Avicii on his last show. That was literally the same hotel Mike Posner stayed at when he wrote the song about his experiences with Acivii right at the same spot. So that blew our minds a bit.
TB: When you see that your remix of ‘I Took A Pill In Ibiza’ has over 1 billion streams on Spotify alone does that number slightly freak you out or make you self-aware in any way that people are really listening to what you’re putting out/producing?
S: Not really. Of course it makes you think about the impact music can have on people but it took on a life of its own. I guess it is the combination of a great lyric, melody and production that just works sometimes. It’s hard to predict with certainty, otherwise we would keep on having billions of streams on every song. Once in a lifetime.
TB: In the past couple of years we have seen some amazing Scandinavian artists breaking through onto the world stage like yourselves, MO, Tove Lo and Sigrid. So who is an Scandinavian artist that you think people should discover ASAP?
S: Dagny and Julie Bergan! We have so many talented female artists in the Nordics and I think they will takeover soon. Also some of them are becoming producers and that’s great, we need more women behind the computers as well.
TB: Let’s play a little game of rapid fire questions where I’m going to ask you some questions that you just need to answer with the first thing that comes to mind.
TB: Our pre show pump up song is…
S: Silence actually always works better for us. A few minutes of quiet to get focused is better than jumping up and down to ‘Head Like A Hole’ by Nine Inch Nails like we used to.
TB: The emoji that best describes our new single ‘Fade Out’ is…
S: The ghost!
TB: Pineapple on pizza is…
S: The best thing since sliced bread
TB: If I could have any superpower it would be…
‘Fade Out’ is out now!