SINGLE REVIEW: Ed Sheeran feat. Justin Bieber – I Don’t Care

Look, it was only in due time that this collaboration was going to happen one way or another. So the way I look at it is, let’s get it over and done with now and then we don’t have to revisit it. The idea of Ed Sheeran and Justin Bieber doing a song together is marketing gold. It’s something that commercial radio is going to play to death. It’s something that will stay on the charts for way too long. And it’s a song that hopeless romantics will feast upon. But that’s just because of their mammoth star power. That is no representation of the actual song because ‘I Don’t Care’ is not a genius track. Nor is it that impressive. It’s just a basic pop song that is dedicated to all of the people who are in love, and let’s be real, I can’t relate. It’s been four years in between releases for Bieber so I was really looking forward to see how he would make his much anticipated return. What I didn’t realise is that it was going to be this flavourless. Beginning with a similar beat to ‘Shape Of You’, this songs sits in this average musical space where the beat doesn’t really change or the production doesn’t evolve. Instead it’s more focused on the harmonies changing which can only be interesting for a little while. It just sounds like every song of Sheeran’s last album ‘Divide’ and doesn’t really impress with any new sonical ideas. However Bieber’s vocals sound fresh and strong as his little ad-libs cement their way into your head. In reflection, it’s ironic that the title of the song is also exactly how I feel about it, ‘I Don’t Care’. 

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