If you told me that this song was the lead single for the soundtrack of Despicable Me 4, Toy Story 32 or Shrek 12 then I would understand the direction. However, it’s not and I’m very confused as to what Taylor Swift is doing. Her ‘Reputation’ era saw her claiming a whole new confidence and maturity that moved her away from the cheesy formula of ’22’, ‘Shake It Off’ and ‘We Are Never Getting Back Together’ but with the release of ‘Me!’ she’s running straight back to the cookie cutter production that she’s evolved from. It feels like a massive step backwards and doesn’t really make much sonical sense with where her music was heading towards. But I guess the label logic was with the addition of Brendon Urie from Panic! At The Disco and a brassy delivery then people should be distracted enough to embrace the tacky vibe. I’m not though. If we are going to allow Katy Perry’s ‘Witness’ album to be ripped to shreds because of it’s drastic experimentation then we are going to call out unnecessarily cheesy material when it’s hand delivered to us. ‘Me!’ is not Swifts strongest lead single and hears her majorly losing her edge and luckily for her Urie does bring a cool vibe to the harmonies but that’s as far as the compliments go. Even the brass band seemed unnecessary and predictable as they became more and more prominent in the bubblegum pop production. And then there is the atrocity of the bridge where she announces “Hey kids, spelling is fun!” and then continues to state “You can’t spell awesome without me” which is even worse than it sounds. She is the biggest star in the world but not even that status can save just how bad and disappointing this song is.