Stepping into the mainstream world, Rudimental has polished up their drum and bass sound to cater towards a new pop market. Their third studio album ‘Toast To Our Different’ is a bi-product of self discovery and a deeper dive into the pop world that they’ve become immersed in. The sixteen track collection showcases their immediate strengths but it also highlights just how much the band have compromised their vision to become more consumable. Their debut album was successful because it was so different to anything else in the market at the time and because of that they stood out. This also meant other artists started to jump on the bandwagon and experiment with a drum and bass influenced sound. So over the years the band have crept towards a more polished production and have started blending in with everyone else which is unfortunate. And this record is a little predictable and boring because we’ve heard it all before. Lead single ‘These Days’ feat Macklemore and Jess Glynne is the albums true centrepiece as it’s euphoric, fun and memorable.
And they follow it up with other cool tracks like ‘Summer Love’ feat Rita Ora, ‘Let Me Live’ feat Major Lazer & Anne-Marie, ‘Walk Alone’ feat Tom Walker’ and ‘Sun Comes Up’ feat James Arthur. But in between those strong moments there are a lot of forgettable and recycled tracks that don’t create the same impact those songs deliver. And when they aren’t being predictable they just sound confused in what direction they want to go in. ‘Dark Clouds’ feat Jess Glynne and Chronixx should’ve been a big moment in it’s own right but it just comes across a little sonically confused. However the albums coolest and most surprising moment comes from the slick ‘They Don’t Care About Us’ feat Maverick Sabre & Yebba. This reggae meets disco moment is so different to anything else on the record and it’s just so slick, funky and cool. You can’t help but just start grooving along to the slick production and continually hit replay. It’s the albums dark horse and could potentially be a big single for them if they take a giant leap of faith. There’s nothing else like it on the radio at the moment but it’s strong enough that it could start another trend.
But as a whole this album isn’t as cohesive as it should be and with an over saturated amount of tracks you constantly need to press skip to find something you actually want to listen to.