I really didn’t think ALMA could do anything wrong. But apparently it’s happened. ‘Cowboy’ is an interesting choice of a single for the Finnish singer-songwriter as it hears her disregarding her usually experimental and slick sound for something a little gimmicky. The track is a forgettable collision of electronic synths with an annoying hook that really isn’t likeable at all. It tries so hard to be a hit that it just ultimately becomes unlikeable. The lyrics don’t make sense with a storyline that seems to be all over the place. I’m still trying to understand why she feels like a cowboy because the rest of the song doesn’t seem to give any clarification. It’s just a bit of a mess and it’s extremely disappointing because previously all she has given us is strong, empowering, experimental and catchy tracks.