It’s still a little confusing to me that Lauren Alaina hasn’t exploded the way Kacey Musgraves, Kelsea Ballerini or Carrie Underwood has. The Country meets pop singer-songwriter was the runner up on the tenth season of American Idol in 2011 and has failed to really re-create that spark since. Her sophomore studio album ‘Road Less Travelled’ re-introduced her to listeners after she took a long break and showed a massive growth in her songwriting. With her third studio album on the way she has just released the lead single which hears her taking a little bit of a step backwards. ‘Ladies In The 90s’ is a commercially friendly country-pop song which is screaming for mainstream play. Citing influence from Anne Marie’s ‘2002’ she playfully gives you a song that pays homages to the ladies of the 90’s in the music industry. It’s also been inconveniently released on the same day that Charli XCX and Troye Sivan released their similar themed single “1999’. The only difference with Alaina’s track from Charli’s is that the genre is country and isn’t as impactful. But with that aside this song is very playful, cute and fun. It shows a very different side to the songstress who has usually been a little bit more driven by emotion. But this one hears her letting her hair down and dancing the night away. “Genie in a bottle devote. I’ll tell you what I want, what I really really want. You oughta know, I wanna feel like ladies in the 90’s”. It’s gimmicky, cute and fun. It’s not groundbreaking nor is it her best track yet but it’s enjoyable and an interesting start for this new era.