For their forthcoming third studio album ‘Brief Inquiry Into Online Relationships’, The 1975 have released a couple of under-appreciated indie-pop tunes. Joining this list is the tender and reflective ‘Sincerity Is Scary’. Lead by a simple drum beat this song dives into experimental jazz territory with a few similar influences shining through the whole production. Matty Healy’s vocals croon through a storyline of self-reflection of how we hide our feelings behind irony because we are scared of being real. “Why can’t we be friends, when we are lovers? Cause it always ends with us hating each other. Instead of calling me out, you should be pulling me in. I’ve just got one more thing to say”. It’s this honest commentary on the way we act in relationships and online because we are always so aware of what everyone thinks of us. It’s super honest and hears them ditching all the gimmicks for a moment to give this strangely vulnerable moment. The gritty and raw production grows with a gospel choir added in during the chorus to elevate the emotion. This is the most they’ve sounded like a “band” in a long time as there are no electronic influences and just hears them jamming out and being moody again.