ALBUM REVIEW: The Rubens – Lo La Ru
The Rubens are a name that you can’t escape in the Australian music industry. They cemented their status with their debut ‘self titled’ album which featured the breakthrough favourites ‘My Gun’ and ‘Lay it Down’. But it was their sophomore studio album ‘Hoops’ which heard the title track topping The Triple J Hottest 100 in 2015 and saw them selling out shows across the country and extensively touring the world. An impressive feat for a band from the outskirts of Sydney and they are hoping to do it all over again with their third studio album ‘Lo La Ru’. The band have got the massive task of opening for P!nk on her HUGE 42 date Australian and New Zealand ‘Beautiful Trauma Tour’. So it doesn’t come by much surprise that this album hears them shifting towards a more mainstream inspired sound that is arena and festival ready. Lead single and opening track ‘Million Man’ introduces that shift with one of their catchiest songs yet. While it was really gimmicky it worked. It may not have topped the 2017 Triple J Hottest 100 but it did get a lot of mainstream radio airplay and media attention. The album continues the brassy production with the funky ‘Go On’ and ‘I Know’ that incorporates a slight RNB influence to their alternative pop-rock production. ‘Never Ever’ is the band’s classic pop ballad and while it is very different for them it works incredibly well. They inject their soulful meets funky production throughout the track which gives it a classic The Rubens layering. Freakout’ hears them getting a little soulful on their vocal delivery and offering a track which would suit best as their next single if ‘Go On’ gets snubbed. But towards the second half of the album it starts to become a little predictable and boring with tracks like ‘God Forgot’, ‘Casper’, ‘Mary’ and ‘Teeth’ becoming ultimately forgettable. It is obvious what songs are going to make an appearance in their live set during these upcoming shows while the others suit best as album filler. This isn’t their strongest album yet but it does hear them trying to define their sound and head towards headlining arenas which is a little ambitious at times.
You can purchase a SIGNED copy of The Rubens new album from Sanity now; https://www.sanity.com.au/products/2372210/Lo_La_Ru_SIGNED_COPY