SINGLE REVIEW: The Black Eyed Peas – Ring The Alarm Pt.1, Pt.2, Pt.3
The Black Eyed Peas will always be one of THOSE groups. The ones whose greatest hits will forever be played at parties and clubs, whose hooks are constantly cemented in your head and whose discography can invoke so many memories. But ever since the departure of Fergie the group have struggled to commercially bounce back. Their new material is politically charged and is so important with the current state of the world but their impact is weakened. For their new single “Ring The Alarm Pt.1, Pt.2, Pt.3” they have invoked the help of a vocalist who sounds similar to Fergie but not even she could fill the void that Fergie has left in this group. Yes they may have originally started without Fergie but with the addition of the songstress to the group they opened up an untapped market and brought a unique contrast to the airwaves. Their music has evolved a lot of the years but for this new song they have returned to their roots and delivered a mediocre hip-hop song which is all about the lyrics and message and not about the production or hook. Reflecting on the gun crimes that have swept America this song serves as a massive wake up call. I just wish it had a bigger impact because this is truly a very important song for so many reasons. They have tried to create a moment that is as empowering as “Where Is The Love?” but it sadly just misses the mark. It’s not as impactful or empowering sonically and it’s not until you read the lyrics that you really get what they are trying to do.