SINGLE REVIEW: Betty Who – Ignore Me


After releasing her sophomore record “The Valley” early last year Betty Who decided it was time to part ways with her record label and go independent. This decision came from the songstress deciding she wanted to have more creative control over the music and the frequency that her fans got to hear new material. So she’s kicked off 2018 in a massive way with a vibey new single before embarking on a massive final tour before she says farewell to “The Valley” era. “Ignore Me” perfectly continues the production and emotion her last record created but with a more experimental layer. The DIY feel of the song stems from the dreamy synthesisers that lead the verses and continually grow depth throughout the song. Lyrically she reflects on a break up where the person is trying to crawl back into her life a year later and she wants none of it. “The best you thing you can do is just to ignore me, forget I was born. Baby, ignore me since you don’t need me anymore. You can ignore me like we never met before”. The slightly sassy and empowering track will have you feeling emotional and fiery all at once. It grows on you with each listen and is a strong indication of the material we will receive from her now that she has full creative control which is very exciting.




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