Lorde is one of the biggest success stories of 2013. This 16 year old from New Zealand quickly became a worldwide success after the release of her single ‘Royals’ which has dominated the charts not just here in Australia and New Zealand but in America and Canada. She released her EP ‘Love Club’ in March which introduced the world to this unique sound and was a strong indication of what was to come from this songstress. She has a strong fan base including some high profile celebrities like Selena Gomez who is currently covering ‘Royals’ on her ‘Stars Dance World Tour’ as well as Katy Perry who invited Lorde to open for her 2014 World Tour but she turned it down.
‘Pure Heroine’ is the debut album from Lorde and there is a lot of hype surrounding this release and the album delivers on a few songs but other tracks just leave you feeling a bit disappointed. ‘Royals’ and ‘Tennis Court’ are such big songs that it was always going to be hard to top the expectations people grew from these tracks. However songs like ‘400 Lux’, ‘Ribs’, ‘Buzzcut Session’ and ‘A World Alone’ are standout tracks and are the main highlights from this album.
Lorde’s vocals are very interesting and so unique that it keeps you intrigued and wanting to keep listening. At points her vocal range becomes very monotone and doesn’t have a wide variety in sound. This is what really makes songs like ‘Glory And Gore’, ‘Still Sane’ and ‘White Teeth Teens’ not stand out and be classed as “album filler’. Lorde cites Lana Del Rey, Kanye West and Nicki Minaj as her musical influences and this album showcases that because her music is almost an urban sounding Lana Del Rey and it really works for her. There is no other artist in the industry at the moment who is similar to Lorde with her quirkiness and her honest style of song writing. ‘Ribs’ should be the next single as it is the catchiest song and would give ‘Royals’ a run for its money.
Lorde will continue her world domination with ‘Pure Heroine’ and the UK will be the next to fall in love with her when ‘Royals’ is finally released there in late October.
Catch Lorde playing Laneway Festival early next year as well as playing some intimate club shows this month